Job Role: Storyteller, Copy Writer, Process Consultant.My stories where regularly published on SAP's Design and Co-Innovation Center (DCC) -> User Experience Design Services. I interviewed people involved in projects, created content according to SAP's brand voice guidelines, integrated feedback from stakeholders, and convinced customer's to agree on the release. Together with other content providers I contributed marketing texts and created case studies about customer projects. To spread the great work achieved by SAP's design strategists, I helped the marketing team to set up a process, create guidelines for storytellers, and train designated authors. Content to promote the services was required for the new website. Many awesome customer projects have been successfully rolled out, but outside the team almost nobody knew about. ![]() In 2013 SAP opened the Design and Co-Innovation Center (DCC) in the AppHaus Heidelberg. Project details I helped to set up a process and create guidelines for storytellers. To strengthen my body and mind, I practice Iyengar yoga, study Buddhist psychology, and join Zen Coaching classes. I love decorating my home and sharing traditional crafts cross-cultural. ![]() When not sitting in front of my computer, you can find me in the great outdoors with my sea kayak or motorcycle, or getting my hands dirty with organic gardening. New to UX & prototyping? No worries, I train any team in human centered design! To individuals, I offer accompanying career coaching, mentoring, and best practices to integrate agile and user-centered methods in a seamless product development process. If you run a social or non-profit organization, I am happy to support you in between projects. ![]() To understand which concepts and designs work best, I validate them with help of user testing. I help start-ups and international players to transform good ideas into better products. My wide experiences in many disciplines, job roles and companies made me a t-shaped person who loves to work in interdisciplinary teams. I am a digital expert from southern Germany with focus on user centered design.
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